One membership. Every tool, every stage.
$19/month — or $190/year, two months free. A dollar less than ChatGPT Plus, and it tells you what to work on today.
- 100 AI messages/month
- Starter tools: Lean Canvas, Customer Persona, Validation Plan
- VLE scoreboard (read-only)
- Vault — decision history
- No Voice Coach
- No team seats
- A dollar less than ChatGPT Plus — and it tells you what to work on today.
- 25,000 AI messages · 75 generations · 500 enhances / mo
- Every Build → Grow tool — Ideation, Validation, MVP, Launch & Growth toolkits (see all). Investment toolkit lives in Backed.
- Full VLE + Vault export + Innovation Accounting
- Voice Coach · 5 team seats · up to 150 projects
- Priority support
- Everything in Founder
- Investment toolkit — pitch deck, financial model, dataroom, investor outreach, term sheet analyzer
- Monthly VC-mentor session
- Pitch reviews + readiness suite
- White-glove onboarding
- 10 team seats
Honest answers.
Will I actually hit the 25,000-message cap?
Almost certainly not. The Founder allowance is set generously enough that daily next steps, weekly evidence updates, and occasional deep validation sessions all comfortably fit inside it. If you do exceed it, we don’t lock you out — we slow down and surface an upgrade prompt. No data loss, no hostage situations.
What happens at the message limit?
Soft slow-down with an upgrade prompt. Your Vault and evidence ledger stay fully accessible. You can always export everything you’ve built — Free tier included.
Can I cancel anytime?
Yes. No phone calls, no retention scripts. Annual plans are pro-rated on cancel. Your Vault export remains available for 30 days after cancellation.
Do you offer a discount for annual?
Annual is $190 ($38 off — about two months free). We don’t run coupon discounts on monthly. The price is the price.
What’s the difference between Founder and Backed?
Founder is the build → grow product — every Ideation, Validation, MVP, Launch and Growth tool, fully self-serve. Backed adds the investment toolkit (pitch deck, financial model, dataroom, investor outreach, term sheet analyzer) plus humans: monthly VC-mentor session, pitch reviews, fundraising support. Backed is on a waitlist because we won’t sell it before we can deliver it.