Every build → grow tool. One membership.
Most validation platforms lock the useful tools behind the higher tier. We don’t. The Founder membership at $19/month includes every Ideation, Validation, MVP, Launch and Growth tool below. (Raising? Investment & fundraising tools live in the Backed plan.)
The right tool for your stage.
01 · Ideation
Is this idea worth my time, or am I about to chase the wrong rabbit?
Pressure-test your idea before you spend a weekend — or six months — building it. AI critique on the canvases that matter, customer-persona work, and a clear path to deciding what to test first.
One-page strategy with sharp pushback on weak assumptions.
Specificity over demographics. JTBD-grounded.
Tighten the promise until it survives a customer call.
From vague pain to testable hypothesis.
Stop asking what they want. Ask what they’re hiring for.
Map the whole game before you commit to a square.
Founder-fit check — would you stay with this for 5 years?
Spot the tailwind. Avoid the dying wave.
02 · Validation
Does anyone actually want this — and will they pay?
Talk to real people. Run real tests. Surface real evidence. The Validation Logic Engine turns scattered conversations into a clear verdict: pivot, persevere, or kill.
The Mom Test, applied. Open-ended, judgment-free.
Are you fixing a real pain or just one you imagined?
Landing-page test plan with traffic + conversion thresholds.
The verdict, surfaced when the evidence tips the balance.
Test the offer, not just the idea. Test the price.
Which words make them lean in? Which ones lose them?
Less leading. More signal. Survey questions that don’t lie to you.
Full read/write on the scoreboard. Evidence levels 1–5.
03 · MVP
What’s the smallest, fastest way to put a real thing in front of real people?
Build the right thing the right way. Engineer-ready specs, ruthless prioritization, and a cost forecast before you write a line of code.
RICE, MoSCoW, or Kano — whichever fits the call.
"As a... I want... so that..." — with real acceptance criteria.
Engineer-ready. Hand it to a contractor without translation.
5 users + a moderation script = enough to ship.
Acquisition through Revenue. Instrument what matters.
Honest recommendations, not "use what I know."
From PRD to clickable in one weekend.
Real numbers before you commit your savings.
Tests that catch the bugs that matter.
04 · Launch
How do I get the first hundred customers without spending a year building a brand?
Move from "ready" to "received first payment" without the launch theater. The point isn’t a launch event — it’s a Stripe receipt.
Everything that matters. Skip what doesn’t.
List-building tactics that actually convert — no spam.
Content cadence for operators, not influencers.
Live demos that close, not lectures that bore.
Distribution from week one, not month six.
Level 5 evidence with a real Stripe receipt attached.
Who to talk to. What to ask. What to follow up on.
When it still works — and when it doesn’t.
05 · Growth
What gets us from “first revenue” to “a real business”?
Compound the early wins. Find the channels that scale. Build the systems and decision history that survive the team you’ll hire.
One screen. Real numbers. No vanity.
Map the next 12 months as decisions, not deliverables.
Cohort views that catch leaks before they sink you.
The channel everyone underuses. Use it well.
Search-driven content that compounds.
If the founder writes the book, this is how.
Decision history defensible at any board review.
Are the experiments actually creating learning velocity?
Everything you see above is the Founder plan. Not a tour. Not a tier.
One membership at $19/month — or $190/year, two months free. Every future toolkit is included.